In this phase, mascots and characters are created and attractions list is defined. Storyline and storyboards will be applied to the attractions, buildings and areas. Artist impressions of all park areas, attractions, restaurants, shops, kiosks and all other marquees visible to the guests will be developed. Architecture will develop, primary and secondary guest circulation, vehicular circulation, service circulation, employee access and exit, emergency routes, building program describing GFA, capacity and BOH. Operations will develop attendance derived to the feasibility study for the first five years and an opening calendar calculating opening days and hours.